An Idea That Stuck
Betsy Zelek
Photo Tex is perfect for re-positionable and removable signs that look great and don't damage surfaces
We refer to them as Info Dots, but really, they are an effective and colorful way to share information. And we love them!
I give full credit to Steve Morris, who was a trusted sign vendor when I first started my business many years ago. Steve was an enthusiastic and creative guy who loved to problem solve and share ideas. One day while we were installing some routine sandwich board signs, he told me about a cool new product he saw at a trade show. "They covered a huge wallpapered wall in a hotel lobby with a big colorful graphic, and then removed it without a trace!" While I was mildly intrigued, I could not imagine how I would ever have a need for such a product.
Just a few months later I was hired to produce the opening events for Cincinnati Children's Liberty Campus - a big, beautiful new building where we would eventually host several events, including a community event for 6,000+. The discussion turned to ways we could safely and effectively move our guests along a predetermined tour route without the expense and trip hazard of signs-on-easels, while providing interesting and useful info along the way. This was my biggest and most complex project to date, and I wanted to find a good solution that would wow my clients.
And then I remembered Steve's story. Why couldn't we use that same material to install temporary arrows and info along the tour route? So we did.
Since then, I've used PhotoTex - the material these amazing little Info Dots are made from - in a dozen projects. Mostly, they have been used for the many opening events we've produced, at hospitals and other healthcare facilities all around the region. But we've also used them to promote top results in national surveys, to help guide folks during construction, and more.
The moral of this story is: you never know when the next great idea is going to show up. Listen for, and tuck away, those maybe crazy pitches, because someday, that pitch just might provide a solution you'll love.
Thanks, Steve!